Your Choice is Your Voice

I've noticed something about food advertising lately.

It's changing.

People are starting to make better choices when it comes to their health. They're asking questions about the source of their meat and poultry. They are avoiding processed foods and rejecting the snack industry, choosing instead to consume nutrient dense foods that don't have 10+ ingredients listed on the label - because an avocado is made of nothing other than an avocado.

Advertisers are getting desperate. They're adding 'gluten free' labels to foods that never had any gluten to begin with. Labels are changing colors to whites and earth tones to convey the idea of 'health', and even adding '50% less sugar!' stickers to products. It makes you wonder: if you can take HALF of the sugar out of something and have it still taste good, how much was there in the first place?

I grew up with Nutri-Grain bars and Fruit Snacks packed into my lunch box along with slices of American cheese, individually wrapped in plastic. That stuff is basically glue. My younger brother had pop-tarts or FruitLoops for breakfast, with a glass of orange juice alongside for Vitamin C (aka, his sugar with a side of more sugar). I always wanted to "be healthy", so I ate Raisin Bran, which has a whopping 18 grams of sugar per serving.

I don't disparage my parents for any of this, because it was what other parents were giving their kids, and it normalized what we grew up eating. These 'low fat' and 'whole wheat' choices were marketed to us as healthy and as consumers, we didn't ask questions.

We now know that spikes and crashes in blood sugar levels are associated with irritability, These kids were given enough sugar to power a car, and then medicated for their sugar rush.

I share this with you because marketing can be powerful. The way something is packaged (whether it be food, pharmaceutical options, messaging, political campaigning) is designed to focus on the superficial rather than the substantive. Advertising wise, how it looks is more important than what it is - time and time again.

Your choice is your voice, and the quality that you seek out matters. At Align, we strive to put out the highest quality product that we possibly can, with no false advertising.

There is no quick fix. There is no sustainable 2-week weight loss plan, no shortcut to healing, and no single adjustment that will take all your pain away.

Here's what we can do.

Help you to heal faster.

Teach you to eat smarter.

Help you build strength safely

Improve your biomechanics so you move better.

Enable you to stay active & healthy.

If you choose to work with us, I can promise you that you will learn something about your body that will serve you for the rest of your life.

If this speaks to you, I recommend responding to this email and setting up a quick, no-commitment discovery call with myself or a member of our team. We promise to listen before we speak, and to give our honest opinion about whether we are the right fit.

Ultimately, it's your choice.

Cheers to honest advertising,

Amanda